Do not need to be a licensed nail technician.

This category honors the creator who is making an impact through nail content that inspires, educates, and engages the industry. Nominees for Best Nail Content are recognized for their ability to capture attention, tell a story, and connect with their audience—whether through tutorials,
transformations, entertainment, or creative visuals.

This award celebrates those who are shaping the culture of the nail industry online, influencing others through consistency, creativity, and authenticity. From viral videos to meaningful education, this category is about the power of content to elevate, motivate, and push the industry forward.

If your content is making people stop, watch, learn, and feel inspired—you
belong here.

Please Note: The nominee's information below is required for entry.