Sponsorships

The Nail Excellence Awards bring together the decision-makers of the nail industry: nail techs, salon owners, educators, students, and beauty entrepreneurs—exactly the people who choose what products they stock, recommend, and rave about.

For brands and sponsors, this “Oscar-style” celebration is a chance to meet them where they already are: learning, networking, and looking for products and partners that elevate their work.

By partnering with the awards, you’re not just buying ad space—you’re stepping into a curated experience built around excellence, artistry, and business growth.
Your brand becomes part of a narrative that honors the pros who keep the industry moving, from the salon chair to the red carpet.

Sponsorships include a mix of digital and in-person visibility, such as listings or ads in the virtual program book and featured placement on the NEA website. Packages can offer logo or name display on the big screen, group or dedicated social media recognition, and options to include branded promo items in attendee swag bags. Higher tiers add in-person benefits like exhibitor tables at the expo, expo passes, VIP gala tickets, and branded Legacy tables with photo-op signage. Some levels also include retractable banner placement at the gala entrance and on-stage recognition for premium brand exposure.

Founding Supporting Sponsor — $485
Award Category Sponsor — $1,000
Expo Impact Sponsor — $1,050
Gala Prestige Sponsor — $2,750
Expo Sponsor — $4,000
Legacy Partner — $5,000

 Cost: $485
Perfect for: individual techs, salons, educators, and supporters who want their name aligned with excellence.

Includes:

● Name listing in Virtual Program Book
● Website featured partner listing
● Option to include promo item in swag bags (min. 1000 items)
● Group sponsor thank-you post (social media)
● Recognition slide on Big Screen (grouped)

Designed for professionals backing the future of the nail industry.

 Cost: $1,000
Perfect for: salons, educators, and other types of businesses who want their name aligned with excellence.

Includes:

• Listed in program booklet as Award Category Sponsor

• Brand on Big Screen for presented category (e.g., “Rookie of the Year — Presented by ___”)

• Sponsor or representative presents the award on stage

 Cost: $1,050

Perfect for: Growing beauty brands, educators, distributors, salons ready for in-person exposure.

Includes:

● 1 Exhibitor Table at Expo
● 4 Expo Passes
● LOGO in Virtual Program Book
● LOGO rotation on Big Screen
● Website featured partner listing
● Group sponsor thank-you post
● Option to include promo item in swag bags

A smart, face-to-face brand builder for companies entering the NEA ecosystem.
We Need their logo uploaded SVG, PNG or JPEG. High resolution. Transparent background.

 Cost: $4,000

Perfect for: Growing beauty brands, educators, distributors, salons ready for in-person exposure.

Includes:

• “Expo Sponsored by [Your Brand]” signage at entrance
• Exclusive Expo lounge area (approx. 529 sq. ft.) to promote your brand
• “Lounge Presented by [Your Brand]” signage at lounge and expo entrance
• Additional benefits included (“AND MORE!”)

 Cost: $2,750

Perfect for: Regional brands, service companies, financial or wellness partners wanting strong gala-night visibility.

Includes:

● 2 VIP Tickets
● LOGO displayed on Big Screen before Gala or during intermission
● Half-page ad in Virtual Program Book
● Company recognition from host on stage
● Website featured partner listing
● Dedicated social media spotlight
● retractable banner placement near Gala entrance

A premium red-carpet presence without the full Legacy-level investment.

 Cost: $5,000 (only 10 available)

Perfect for: Major salons, distributors, regional brands.
Includes:

● Branded Legacy Table at Gala (premium seating)

● Company name announced as “Legacy Partner”
● Full-page ad in virtual Program Book
● Logo on Big Screen during Gala
● 1 Exhibitor Table
● 6 Expo Passes
● Retractable banner near gala entrance
● 6 VIP tickets
● Logo listed on NEA website homepage as a Legacy Partner
● Dedicated social media spotlight
● Photo-op signage at table
● Website featured partner listing

Position this as supporting the future of the industry.

A premium red-carpet presence without the full Legacy-level investment.